The Road Traveled
In the end we only regret the chances we did not take.
Welcome to my portfolio
As I was putting this together I realized I have had many amazing experiences over the past few decades.
Some successes, some failures, but all fantastic learning experiences.
Most importantly I have come to understand the person, the artist that I am today. I wouldn’t trade it for the world. What a journey!
I invite you to browse through my portfolio and hope you will enjoy what you see. Thank you for taking the time to review my work.
Perhaps my first love. As a kid I was drawing anything and everything I could think of. The walls of my house were littered with rough crayon images.
I did take some Graphic Design classes in college and even earned a certificate, but the bulk of my graphic design experience has been self-taught. Hour after hour of trying out new techniques and seeing the results.
I have been fortunate enough to work in many different art mediums: Digital Design, UX and UI design, Package and print design, car wraps and advertising. Although I love to do artwork myself, I do enjoy working with other artistic talent.
Leading a team of designers is something I would love to do.
I spent much of 1995 with my nose in a book learning about this new thing called website design. I built my first website for my own business using html methodology that isn’t even used today.
As time went on my business needed an updated website, and after a few revisions I had people asking me to create websites for them. I realized this could be a valuable revenue stream.
Fast forward more than 20 years and I have designed and created several hundred websites. I have quite a bit of experience with custom Wordpress themes and other CMS platforms.
I do have a solid understanding of HTML, CSS, PHP, Mobile Design as well as UI and UX.
It didn’t take long for the explosion of online sales to require me to learn about ecommerce.
It started with OSCommerce but as time when on and platforms progressed I found myself working with most of the shopping carts out there including ZenCart, OpenCart and X-Cart.
Most recently I have been deeply involved with Magento. I have managed several projects including one where we migrated a 6 million dollar per year store from an old legacy system to the Magento platfom while not losing any traffic, feature or sales.
Creating a website or e-commerce store for business doesn’t do much good if you aren’t using the tools to get visitors to your site. This has been the most challenging field for me simply due to its ever changing nature.
I read and research new methods each and every day just to stay on top of what is working NOW. From SEO to Social Media to Email marketing, this is the one area that is made up of the most moving parts.
Great strides can be made however with a few quality strategies implemented at the correct time and in the right way. As part of a greater marketing plan, the digital marketing piece can be the catalyst to unimaginable success. In fact today it is a necessity.
From t-shirts to info-graphics and even trailer wraps I am always working on my illustration.
Born of a need to acquire inexpensive photos to use in my graphic design and websites, I learned to use a camera and quickly found I enjoyed it.
Although it began with time spent in dark rooms and classes on how to develop pictures, it has evolved into a modern digital passion. I have had the fortune of making photography a source of extra income.
I exercised my public speaking ability as the lead trainer for Kragen Auto Supply. Teaching classes weekly to groups of both new hires and experienced auto parts people will teach you a lot of lessons in crowd control and presentation delivery.
I have been fortunate to have many other experiences since then including tradeshows and events. Most recently I was in charge of the plant tour team for San Francisco Bay Coffee where I developed the new presentation and trained a new team.
Writing articles, blog posts and press releases. Interacting with the press, social media and other organizations. Staying professional, upbeat and on point are critical to making sure your outward appearance is something positive that continues to promote your brand’s message. I have quite a bit of experience in this arena.
This is a relatively new pursuit for me. I was exposed to the inner workings of a quality video crew while creating company documentaries for San Francisco Bay Coffee where I acted as a co-producer.
This led to more video projects working with several crews and methods. This has given me hands-on experience in several positions including writer, camera operator, video editor and director.