Design. Marketing. Product…. AI
From Pixels to
Pull Requests
Three disciplines, twenty-five years, one throughline: figuring out how things actually work. Sometimes that means a product. Sometimes it’s an AI agent, an ecommerce platform, a design system, a warehouse, a marketing campaign, or an entire team and the process around it. The medium changes. The work is surprisingly consistent.
Design, Marketing, Building, Leading
Different problems. Same instinct. I started in design and marketing, moved through ecommerce and operations, then into UX, product, software, and AI.
That can look like a strange career path from a distance. It makes considerably more sense up close. I’ve always been interested in the same question:
How should this actually work?
Not just what should the screen look like. Not just what feature should we build. I want to understand the people, processes, technology, constraints, dependencies, and business behind it.
I Still like making things
The further I moved into leadership, the easier it became to spend all day talking about building without actually building anything.
I never particularly liked that.
AI and modern development tools have collapsed the distance between an idea and a working product. So alongside leading product, design, engineering, and AI work, I’m building again myself.
Claude Code. Langflow. Supabase. Vercel. APIs. Databases. LLMs. Whatever the problem needs.
I still care about strategy, architecture, customers, and whether something deserves to exist in the first place.
I just get to make more of it now.
